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자관 도서 상세 정보
서명저자
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Rocket : eight lessons to secure infinite growth / Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ; the Boston Consulting Group.
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출판사항
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McGraw-Hill Education, 2016
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형태사항
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xxxiv, 284 pages ; 24 cm
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서지주기
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Includes bibliographical references (pages 252-269) and index.
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내 용
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Introduction : cultivate the apostles to become a beloved, iconic brand -- Chapter one : Don`t ask your customers what they want (because they don`t know until you show them) -- Chapter two : Woo your biggest fans (because they`re absolutely worth it) -- Chapter three : Always welcome your customer`s scorn (because you`ll come back stronger) -- Chapter four : Looks do count (because people really do judge a book by its cover) -- Chapter five : Transform your employers into passionate disciples (because love is truly infectious) -- Chapter six : Better ramp up your virtual relationships (because that`s what your customers are doing) -- Chapter seven : Take giant leaps (because you`re not going to win with timid steps) -- Chapter eight : find out what schismogenesis means (because it will save your relationships) -- Epliogue : tools, techniques, challenges, and words of advice -- Final words of advice : so what does it take to build a great brand?
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주 제 명
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Success in business. Strategic planning. Small business Growth. Customer relations. Business planning. Small business Growth. Customer relations. Business planning. Strategic planning. Success in business.
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I S B N
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1259585425 9781259585425
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K O C N
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2017301506
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요 약
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Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a
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부출개인
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Sajdeh, Rohan, Jacobsen, Rune, Bolden, Dylan,
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부출단체명
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Boston Consulting Group, author.
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등록번호
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청구기호
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소장위치
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유형 및 기간
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예약
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WM0007795
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324.06 S587r
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[도서관]
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대출가능
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