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Rocket : eight lessons to secure infinite growth / Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ; the Boston Consulting Group.
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 서명저자  Rocket : eight lessons to secure infinite growth / Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ; the Boston Consulting Group.
 출판사항  McGraw-Hill Education, 2016
 형태사항  xxxiv, 284 pages ; 24 cm
 서지주기  Includes bibliographical references (pages 252-269) and index.
 내 용  Introduction : cultivate the apostles to become a beloved, iconic brand -- Chapter one : Don`t ask your customers what they want (because they don`t know until you show them) -- Chapter two : Woo your biggest fans (because they`re absolutely worth it) -- Chapter three : Always welcome your customer`s scorn (because you`ll come back stronger) -- Chapter four : Looks do count (because people really do judge a book by its cover) -- Chapter five : Transform your employers into passionate disciples (because love is truly infectious) -- Chapter six : Better ramp up your virtual relationships (because that`s what your customers are doing) -- Chapter seven : Take giant leaps (because you`re not going to win with timid steps) -- Chapter eight : find out what schismogenesis means (because it will save your relationships) -- Epliogue : tools, techniques, challenges, and words of advice -- Final words of advice : so what does it take to build a great brand?
 주 제 명  Success in business.
 Strategic planning.
 Small business Growth.
 Customer relations.
 Business planning.
 Small business Growth.
 Customer relations.
 Business planning.
 Strategic planning.
 Success in business.
 I S B N  1259585425
 9781259585425
 K O C N  2017301506
 요 약  Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a
 부출개인  Sajdeh, Rohan,
 Jacobsen, Rune,
 Bolden, Dylan,
 부출단체명  Boston Consulting Group, author.
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